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admin

 
 Intro to Keyword Monkey - 2006/11/17 22:31 I wanted to give you a little more background information on Keyword
Monkey and perhaps suggest a few profitable ways to use it.

We all know how important keywords are as most traffic to your site
probably comes from one of the big three search engines. But above and
beyond that, keywords also give you a glimpse into visitor intent. Can you
get a feel for what visitors were trying to accomplish by coming to your
site?

I have written about this on my blog. Rob Snell also posted a
great article on the Official Yahoo! Store blog .

Keyword Monkey allows you to see all your keywords in one spot. It also
distinguishes between converting and non-converting keywords. Plus, it can
send you a digest by email. However, the biggest "bang for your buck" is
Keyword Monkey's ability to tell you whether a keyword is present on your
site or not. In particular, converting keywords that are not on your site
give you an immediate target for optimizing your site: Having your
converting keywords on your most relevant pages optimizes your pages for
those particular keywords for future searches. Spend an hour a week to go
over your titles, meta descriptions, product names & captions and links,
and incorporate your best converting keywords into your pages.
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pajamalady

 
 Re:Intro to Keyword Monkey - 2007/03/04 21:22 What does the yellow dot next to a converting keyword mean?

Thanks.
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admin

 
 Re:Intro to Keyword Monkey - 2007/03/06 16:19 YELLOW DOT = broad match, i.e. all keywords found on a page, but not necessarily together

GREEN DOT = exact match, i.e. exact keyword phrase found on a page

RED DOT = keywords not found on any page. Tip: try to add keyword phrase to your site where it makes the most sense, either by updating an existing page or creating a new page.
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maggies

 
 Re:Intro to Keyword Monkey - 2007/07/13 23:34 This is probably a silly quetion but if the red dot indicates that the keyword was not found on your site how did one of these keywords direct a visitor to my site in the first place?

Thank you in advance
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admin

 
 Re:Intro to Keyword Monkey - 2007/07/18 14:40 No, it's not a silly question at all.

The idea is to make your site more and more relevant over time. If you see a red dot next to a keyword then you can consider adding it to your site copy on an appropriate page. The next time someone uses the same keyword, your site should more relevant both for the search engine and the visitor.

Now you would not do this for all keywords, just perhaps the top 50 keywords perhaps. You will find that there will be lots of unique keywords that will only be used once. But these keywords could be used for your PPC campaigns.
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maggies

 
 Re:Intro to Keyword Monkey - 2007/07/18 15:02 Yes, I understand how to use it as a tool to find keyword phrases not on my site -- I see great value in this. However, I did not understand why MOST of the keywords the Monkey is finding are red dots. For example, it list "Flax Clothing" as a red dot but that phrase is definately on my site and it does turn up our site in Googles results. So I wasn't sure exactly what the red dot indicated. What qualifies a keyword being on the page, does it have to utilize the meta keyword tag or can it be anywhere in the site - text, H1, Alt image desc, etc.?

Here is another example - "Jan Barboglio" is a red dot but it is in my title tag on my home page.

Thank you so much for the great tools! I am now able to see ecommerce data in Google Analytics -- Outstanding!
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