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Intro to Keyword Monkey - 2006/11/17 22:31
I wanted to give you a little more background information on Keyword
Monkey and perhaps suggest a few profitable ways to use it.
We all know how important keywords are as most traffic to your site
probably comes from one of the big three search engines. But above and
beyond that, keywords also give you a glimpse into visitor intent. Can you
get a feel for what visitors were trying to accomplish by coming to your
site?
I have written about this on my blog. Rob Snell also posted a
great article on the Official Yahoo! Store blog .
Keyword Monkey allows you to see all your keywords in one spot. It also
distinguishes between converting and non-converting keywords. Plus, it can
send you a digest by email. However, the biggest "bang for your buck" is
Keyword Monkey's ability to tell you whether a keyword is present on your
site or not. In particular, converting keywords that are not on your site
give you an immediate target for optimizing your site: Having your
converting keywords on your most relevant pages optimizes your pages for
those particular keywords for future searches. Spend an hour a week to go
over your titles, meta descriptions, product names & captions and links,
and incorporate your best converting keywords into your pages.
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