MacPrawn
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'Tagging' Checkout Pages - 2006/06/21 17:25
As you may have noticed, the checkout pages have big, ugly URLs. In Google Analytics, they are cumbersome, and usually truncated to the point where you can't distinguish between pages anymore. Here's a little trick to tag your checkout pages so they show up nicely in Google Analytics.
Google's "urchinTracker" function is responsible for sending the data to GA - including the page on which the hit (or page view) occured. Out of the box, it sends the URL to the current page, but you can tell it to send any page URL you want - even non-existant ones, using the "page" parameter. (See this post on how to do that using Monitus.net code)
So using that special ability, you can then "rename" each of your checkout pages for GA's benefit only... The javascript code you would put on your cart page, for instance, could be
<script type="text/javascript">
var monitus_urchinPage = "/cart_page.html";
monitus_init(...);
</script>
You can do that for every checkout page in the new Checkout Manager", changing the "/cart_page.html" value to whatever you want to call each page. That way, instead of big and ugly "/ymix..." URLs in GA, you'll get clean and simple, albeit fake, page names.
(Note, however, that people who have set goals and funnels based on the normal URLs will need to revise their criterias.)
Post edited by: MacPrawn, at: 2006/06/21 17:31
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