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Re:Intro to Keyword Monkey - 2007/07/18 14:40
No, it's not a silly question at all.
The idea is to make your site more and more relevant over time. If you see a red dot next to a keyword then you can consider adding it to your site copy on an appropriate page. The next time someone uses the same keyword, your site should more relevant both for the search engine and the visitor.
Now you would not do this for all keywords, just perhaps the top 50 keywords perhaps. You will find that there will be lots of unique keywords that will only be used once. But these keywords could be used for your PPC campaigns.
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