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What is the Yahoo! Store Shopping Cart Recovery Service? |
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Sometimes shoppers start the checkout process without completing the transaction. They start filling out shipping and billing information, and perhaps other information, but for whatever reason don’t hit the “Next” button. Our service can capture such incomplete checkouts and provide the necessary important information (such as the name, email and shopping carts contents) to you so that you can follow-up with those shoppers. Of course, we do not or would ever attempt to capture credit card information. You specify the time delay after which the checkout is considered abandoned: 15 minutes, 30 minutes, 1 hour, 2 hours, 3 hours, 4 hours, 5 hours, or 6 hours. |
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What is the value proposition of the shopping cart recovery service? |
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Studies have shown that you can increase your conversion rate by as much as 48% if you follow up with potential customers who have started – but not completed – the checkout process. Depending on what profit margin you have on your products, this service could very well pay for itself if you manage to convert just one abandoned cart per month into a sale! To learn more, read this article from Marketing Experiments. |
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How much does this service cost? |
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The cart recovery service is priced on a Pay-for-performance basis, where we only get paid an affiliate commission for successfully recovered lost sales. Please contact us for availability and pricing. |
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Are you a Linkconnector merchant? If so, we can integrate our cart recovery service directly with linkconnector. All you have to do is approve us for your affiliate campaigns.
Find out more about the benefits of becoming a LinkConnector Merchant. |
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Automate your follow-up email |
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We can integrate with a number of email platforms to automate the follow-up email to site visitors who have abandoned their checkout process. An auto-response email will be sent right after the cart delay period and requires little to no ongoing maintenance. Please note that this integration is offered to merchants on a Pay-for-performance plan and who have a minimum number of dropped carts. In other words, you only pay for carts that were recovered successfully. Please contact us to enable this feature. |
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What kind of message should I send to a person who has not completed the checkout process? |
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Ask your customer if he had trouble completing the sale and if you can offer assistance or reassurance. Perhaps you can offer a coupon? |
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