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PersonaQuest segments and targeting |
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Here are some sample visitor segments you can target:
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Visitor segment
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Sample personalized content
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First-time visitors
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Direct visitors to a buyers guide
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Repeat visitors
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Show newsletter sign-up form or direct to "contact us" page
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Returning customers
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Highlight link to order status page |
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Visitors from a search engine
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Show personalized content that matches the search keyword
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Visitors who abandoned the shopping cart
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Display a coupon code with link to shopping cart
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Visitors who viewed certain pages
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Display related items on the homepage that match the interest of the visitor
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Geographical location of visitors
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Show specific shipping and tax information based on state
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Time-based targeting
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Display different content during the week and weekends or limited time offers
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| All visitors | Set up simple a AB test to test headlines |
We have purposefully tried to make PQ easy for merchants to use so that they can launch a personalization campaign quickly by themselves, without the need to go through account managers or consultants.
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