Web Analytics connector for Google Analytics and Yahoo! Store

The Web Analytics Connector enables Google Analytics to properly track Yahoo! Store e-commerce transactions. Using a first party cookie approach, our method preserves the original referrer all the way through to the actual transaction. Reliable web analytics data and proper attribution of your marketing campaigns and keywords is the basis for optimizing your site.

We make it super-easy for you to get started and offer free installation and free audit of your Google Analytics configuration. We’ll even install a checkout funnel at no charge.

But we didn’t stop there and have added a number of additional capabilities that are relevant for online retailers:

  • Track Yahoo! Store site search terms automatically, including zero results searches
  • Check SEO rankings directly in your analytics reports
  • View checkout errors directly in your analytics reports to help optimize the checkout process
  • Track coupon code usage directly in web analytics and tie to transactions
  • View product options such as size and color across all products in order to get an aggregate view of demand
  • View PersonaQuest campaigns directly in Google Analytics.
  • View revenue attributed to Yahoo! Store’s cross-sell functionality
  • Group your items and analyze your product categories via the Google Analytics Product Categories report. Learn about setting up product categories
  • And many other custom events and variables

The data provided by the Monitus Tools service allows you to see how visitors interact with your site in a way that you can understand and help you improve your online store. And of course, we offer a free trial with free installation so that you can start analyzing your data instead of worry about proper implementation.

Event tracking and custom variables

What are the requirements?

Our service works only with the new checkout manager. Yahoo! has announced that all merchants will be migrated over to the checkout manager in the future, and that all new signups as from April 2006 will get the checkout manager by default.

If you wish to use the Google Analytics connector for Yahoo! Store, You will also need a free Google Analytics account, which you can get here. You should be able to get your email invitation code within a couple of weeks, or almost immediately if you are an active Adwords customer.

Posted in faq

What is the Yahoo! Store Shopping Cart Recovery Service?

Cart Page

Sometimes shoppers start the checkout process without completing the transaction. They start filling out shipping and billing information, and perhaps other information, but for whatever reason don’t hit the “Next” button. Our service can capture such incomplete checkouts and provide the necessary important information (such as the name, email and shopping carts contents) to you so that you can follow-up with those shoppers.

You specify the time delay after which the checkout is considered abandoned: 30 minutes, 1 hour, 2 hours, 3 hours, 4 hours, 5 hours, or 6 hours.