Enhanced Ecommerce

Enhanced Ecommerce is a set of new Google Analytics features and reports that are, as the name suggests, geared towards online retailers. It allows for analysis and reporting that was simply not possible before. Up to now, the only time you actually send ecommerce and product data to Google Analytics was on the order confirmation page. You’d have no idea how many times those products were actually viewed, added or removed from the cart. With enhanced ecommerce you can now get true product conversion rates. You can even track refund data from canceled orders.


Naturally, the ability to capture and send this data to Google Analytics requires new tagging and significant programming. Luckily, we have done all the hard work so you don’t have to! Out of the box, we capture:

  • Product SKU views.
  • Product add-to-carts.
  • Product removes from cart.
  • Product checkouts.
  • Coupon tracking.
  • Product refunds of canceled orders.

In order to add this to your account you’ll have to:

Data access to Google Analytics and Yahoo Store for refund data

In order to send refund data of canceled orders, our app needs to have access to the Google Analytics API and the Yahoo! Store Order API. Note that if you do not want or need to track refund data, you can still get Enhanced Ecommerce. Also note that refunds are checked once daily.

Here is how to enable this:

Log in to your .monitus.net account and click on Analyze > Web Analytics Connector in the Tools Settings menu:


Click on the button to grant our app access to your Google Analytics data and follow the prompts.


Load the same page again and make sure you select the right view in case you have more than one view for the same profile:


In the Store Manager, click Real-Time Links.


Add New Partner:


Enter: ypa-005238765647


Check the Order API option. Click Next to accept the terms and you’re done!