Vivalytics is a free widget that tracks KPI’s (Key Performance Indicators) of your Google Analytics data. Key performance indicators are those metrics that you care most about in your business. What metrics you care most about depends on the objectives in your particular business. More important than reporting absolute KPI values is the ability to see trends, in other words how KPI change over time.
“Has our conversion rate dropped during the past week?” or “has our new marketing campaign increased the average order value?” are perhaps common concerns.
The Google Analytics widget is able to give you a dashboard view of how well you are doing, based on the KPI you choose.
Best of all, it’s completely free. For more information and to get the widget, please visit vivalytics.com