Transaction Assist will send you a daily snapshot email of the transactions from the day before with the visit history. The real power lies in our reporting module that allows you to download the transaction assist data over a period of time with various attribution models built in: First Touch, Last Touch, Average, Weighted, Straight Line. You can also ignore certain referrers that you don’t want to attribute credit to, such as navigational or brand name keywords.
You can expect to find many additional valuable assist keywords that web analytics reporting would show to be non-converting.
