What is the Yahoo! Store Shopping Cart Recovery Service?

ImageSometimes shoppers start the checkout process without completing the transaction. They start filling out shipping and billing information, and perhaps other information, but for whatever reason don’t hit the “Next” button. Our service can capture such incomplete checkouts and provide the necessary important information (such as the name, email and shopping carts contents) to you so that you can follow-up with those shoppers.

You specify the time delay after which the checkout is considered abandoned: 15 minutes, 30 minutes, 1 hour, 2 hours, 3 hours, 4 hours, 5 hours, or 6 hours.

 
What is the value proposition of the shopping cart recovery service?

Studies have shown that you can increase your conversion rate by as much as 48% if you follow up with potential customers who have started – but not completed – the checkout process.

Depending on what profit margin you have on your products, this service could very well pay for itself if you manage to convert just one abandoned cart per month into a sale!  

To learn more, read this article from Marketing Experiments.

 
How much does this service cost?

The cart recovery service is priced on a Pay-for-performance basis, where we only get paid an affiliate commission for successfully recovered lost sales. Please contact us for availability and pricing.

 
Automate your follow-up email

Our autoresponder platform allows merchants to create personalized email to customers, such as using a different coupon based on cart value. There is no additional cost to use our email platform and once the system has been set up it's all pretty much automated.

 
What should the email include?

Ask your customers if they had trouble completing the checkout and if you can offer assistance or reassurance. Tone is very important and you should only send a message that is relevant.