PersonaQuest (PQ) is an on-site personalization and targeting platform from Monitus Tools. PQ allows you to create personalized content that is shown only to specific website visitor segments. Your visitors are all unique and come to your site for a variety of reasons, so why treat them the same and show everyone the same content? Just as a targeted email campaign typically gets a better response rate than a generic email blast, understanding where your visitors are in the sales cycle and tailoring your messaging accordingly on your website makes good business sense.