Here are some sample visitor segments you can target:
| Visitor segment | Sample personalized content |
|---|---|
| First-time visitors | Direct visitors to a buyers guide |
| Repeat visitors | Show newsletter sign-up form or direct to “contact us” page |
| Returning customers | Highlight link to order status page |
| Visitors from a search engine | Show personalized content that matches the search keyword |
| Visitors who abandoned the shopping cart | Display a coupon code with link to shopping cart |
| Visitors who viewed certain pages | Display related items on the homepage that match the interest of the visitor |
| Geographical location of visitors | Show specific shipping and tax information based on state |
| Time-based targeting | Display different content during the week and weekends or limited time offers |
| All visitors | Set up simple a AB test to test headlines |
We have purposefully tried to make PQ easy for merchants to use so that they can launch a personalization campaign quickly by themselves, without the need to go through account managers or consultants.